New VuDu Service - A hex on ISP's ?
Vudu is a new video download service that uses a $400 box to
download the movies that you purchase. However it also stores movies
that you haven't purchases so others can download from yours or
multiple boxes. The rumblings in the ISP community are high on the
rictor scale for a service that is using their bandwidth to wheel
their video service. In the electric utility industry this is called
"wheeling" and there is a fee. Electric
"wheeling" is when one utility buys power from a distant
utility that is not close to an interconnect of their system. The
utility that lets them use their wires to send one utility's power
to another charges the fee. This really isn't that different. Put
aside the fact that it will more than likely slow down the user's
internet experience, it will most likely be turned into more than a
video server. More and more ISP's are charging for bandwidth usage,
not speed, download/upload amounts. These boxes will undoubtedly
cause some upheaval among consumers when their ISP bill is larger
than what they signed up. Hidden within the TOS in molecule print
that they never read will be their answer to why.
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